If you’ve heard of the term “UX UI Design” you may be wondering, what is UX / UI design? What does it actually mean?

UX stands for “user experience,” and UI stands for “user interface.”


UX Design

User experience design is the process of planning the experience a person has when they interact with a product.

UX design focuses on the interaction that a human user has with everyday products and services. The goal of UX design is to make using these products and services, both digital or physical, easy, logical, and fun.

UI Design

UI (User Interface) design is the user-centered approach to designing the aesthetics of a digital product. In essence, they create the look and feel of a website or application’s user interface. An interface is the graphical layout of the application. These interfaces should not only be functional, but they should be easy to use and visually appealing.

Our UI designers are focused on visual touch points that let users interact with a product. This can include typography, color palettes, buttons, animation, and other imagery.


Plainsail UI UX Design experts start by getting to know your company and figuring out what makes it unique. We conduct research, including talking to stakeholders, checking out your competitors, and thoroughly examining your brand. All of this helps us create a plan for organizing your website.


UI UX Audit

We want to make sure your website meets your user experience (UX) goals. We do this by talking to stakeholders, target users, and surveying users. We also evaluate how easy your site is to use and look at the data to understand how well it performs.



Our design strategy is based on what we've learned about your existing website and your competitors. With this information, we develop a personalized plan with clear steps to create your ideal website.



This is an important UI / UX stage. Think of this as the blueprint for your website. We create these wire-frames with your goals and target audience in mind, providing a detailed preview of how each part of your website will look before we start building it.



At Plainsail we make prototypes to gather feedback from users and researchers. Our UI UX team refines each design phase based on this feedback before we fully develop your website. You get to review and approve each milestone before we move forward.


UI UX Designs

Once everything is set, our skilled designers create custom designs and layouts for your website. If something doesn't feel right, we make as many changes as needed to ensure the designs match your brand's goals and style.


A/B Testing

Finally we don't leave things to chance. We put your new website through rigorous testing to ensure it maintains the quality you expect. Using specific test cases, we make sure your website aligns with your vision and make adjustments as necessary. Our goal is to be the best UI/UX web design agency in Lagos, and your success is our success.

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UI UX Design